About – Pillar4

Market Focus

We are the #1 content and commerce platform connecting consumers to the best health and wellness brands and empowering them to take control of their wellness choices. We’ve built expertise and authority in key markets.

Sleep

Nutrition

Aging

Beauty & Personal Care

Fitness

Mental Health

Longevity

Functional Medicine

Sleep

Aging

Fitness

Longevity

Nutrition

Beauty & Personal Care

Mental Health

Functional Medicine

Digital Capabilities

We’ve built a winning content, monetization, and optimization model that sustainably outperforms the competition. Our customer acquisition platform and unique capabilities help people make better decisions and deliver profitable growth to brands.

Our Platform

Content & Audience Building

We reach valuable and relevant audiences with content that demonstrates our deep product testing processes and expertise. Our content strategy is designed with SEO best practices to drive share of voice and capture intent.

Monetization IP & Edge

We have an extensive partner marketplace with >1k health and wellness brands. Our proven commerce engine, data-driven CRO models, and proprietary technology offer a seamless experience for users and attractive volume for brand partners.

Operation Model
Focused on Optimizations

Our “always on” optimization cycle is focused on strategic content updates to remain competitive in our markets, maximize yield, and respond to important user insights and feedback.

Our Capability Teams

Product Testing

Across our four studios totaling over 30k square feet of dedicated testing space, our team of industry experts test products first-hand using specific and thorough methodologies informed by real users. Our mission is always to deliver the most comprehensive, objective, and helpful insights to our audience, empowering them to make informed decisions about their wellness needs.

Medical Advisory

Our expert panel of doctors, specialists, and industry veterans provide science-backed insights and recommendations to help make our content even more trustworthy and authoritative. We regularly partner with board-certified physicians, licensed clinical psychologists, doctors of physical therapy, registered dieticians, and more to bring our users the most reliable health and wellness guidance.

Content Development & Promotion

We meet our customers where they are – through earned, paid, and partner channels – and provide clarity on the answers they are seeking. Our content creators are trusted experts in their fields and work with a vast medical advisory network to validate and simplify complex information for our users.

Digital Services

Our websites, databases, and digital infrastructure are custom built and optimized to best serve our audience and partners. We are solutions-oriented – eager to design the best possible experience for our users, and are motivated by new innovations and technologies.

Analytics + Revenue Optimization

We connect consumers to brands by creating a seamless and optimized purchasing experience. Our commerce engine is best-in-class, our decisions are data-driven, and our process is built for adapting to new insights. We drive sustainable business growth that is aligned with our mission and vision. Revenue scales when we create value for both consumers and brands.

P4 Operations

We align people with business needs and and equip our teammates to perform their jobs efficiently with access to the right resources and support.

Our Teams Span The Country From Coast To Coast

Pillar4 is headquartered in Charlotte, NC with operating hubs in Raleigh, Austin, and Springfield.

Our Core Values

Our values embody how we work – our attitudes and behaviors, and who we do it for – the people we serve. More than just a poster on the wall, we live and breathe our values each and every day.

Get After It

Exemplify passion and edge.
Show strong initiative.
Play to win.

Act With Focus

Manage time well.
Deliver on inputs.
Drive meaningful outcomes.

Grow Without Limits

Stay curious.
Challenge the status quo.
Practice candor.

Build The Team

Energize others.
Carry the culture.
Own your development.

Obsess Over Customers

Earn consumer trust.
Solve real problems.
Execute with empathy.

Commit To Service

Ask for help and help others.
Serve in our communities.
Be a force for good.

Thrive In Our Community

P4 Thrive is a company-wide initiative with four pillars aimed at staying connected with each other and giving back to our team and the communities in which we live and work.

P4 Moves

To Be Healthier

Through quarterly fitness challenges and a $125 monthly wellness stipend for the gym, house cleaning, grocery deliveries, and more, we encourage our team to focus on both physical and mental health. To emphasize our commitment to wellness, our team has flexible paid time off so we can recharge and return to work invigorated and inspired.

P4 Gives

To Serve Our Communities

P4 gives responds to the critical needs of our communities through large-scale social impact campaigns and quarterly opportunities to work with mission-aligned organizations, including Beds for Kids and The Green Chair Project. We also offer a dollar-for-dollar match on charitable donations up to $1,000 a year, so we can invest in the causes you care about.

P4 Reads

To Continue To Learn

When you have a group of smart, curious people, you’ve got to take advantage! P4 reads is a company-wide book club tackling one book a quarter. From novels to articles and podcasts, anything that sparks discussion and reflection is up for nomination.

P4 Hangs

To Stay Connected

The team has a high bar for excellence, but also a real interest in each other and making work fun. From happy hours and volunteering events to our daily battle rhythm that keeps us connected, we genuinely enjoy spending time with each other.