About Pillar4
Since 2017, Pillar4 has helped people live healthier lives by providing access to trusted resources, in-depth product reviews, and supportive communities. We’ve built a repeatable, scalable playbook for acquiring customers in important health and wellness markets.
About Pillar4
Since 2017, Pillar4 has helped people live healthier lives by providing access to trusted resources, in-depth product reviews, and supportive communities. We’ve built a repeatable, scalable playbook for acquiring customers in important health and wellness markets.
Market Focus
We are the #1 content and commerce platform connecting consumers to the best health and wellness brands and empowering them to take control of their wellness choices. We’ve built expertise and authority in key markets.
Sleep
Nutrition
Aging
Beauty & Personal Care
Fitness
Mental Health
Longevity
Functional Medicine
Sleep
Aging
Fitness
Longevity
Nutrition
Beauty & Personal Care
Mental Health
Functional Medicine
Digital Capabilities
We’ve built a winning content, monetization, and optimization model that sustainably outperforms the competition. Our customer acquisition platform and unique capabilities help people make better decisions and deliver profitable growth to brands.
Our Platform
Content & Audience Building
We reach valuable and relevant audiences with content that demonstrates our deep product testing processes and expertise. Our content strategy is designed with SEO best practices to drive share of voice and capture intent.
Monetization IP & Edge
We have an extensive partner marketplace with >1k health and wellness brands. Our proven commerce engine, data-driven CRO models, and proprietary technology offer a seamless experience for users and attractive volume for brand partners.
Operation Model
Focused on Optimizations
Our “always on” optimization cycle is focused on strategic content updates to remain competitive in our markets, maximize yield, and respond to important user insights and feedback.
Our Capability Teams
Content Development & Promotion
We meet our customers where they are – through earned, paid, and partner channels – and provide clarity on the answers they are seeking. Our content creators are trusted experts in their fields and work with a vast medical advisory network to validate and simplify complex information for our users.
Digital Services
Our websites, databases, and digital infrastructure are custom built and optimized to best serve our audience and partners. We are solutions-oriented – eager to design the best possible experience for our users, and are motivated by new innovations and technologies.
Analytics + Revenue Optimization
We connect consumers to brands by creating a seamless and optimized purchasing experience. Our commerce engine is best-in-class, our decisions are data-driven, and our process is built for adapting to new insights.
Sales
We drive sustainable business growth that is aligned with our mission and vision. Revenue scales when we create value for both consumers and brands.
P4 Operations
We align people with business needs and and equip our teammates to perform their jobs efficiently with access to the right resources and support.
Our Teams Span The Country From Coast To Coast
Pillar4 is headquartered in Charlotte, NC with operating hubs in Raleigh, Austin, and Springfield.
Our Core Values
Our values embody how we work – our attitudes and behaviors, and who we do it for – the people we serve. More than just a poster on the wall, we live and breathe our values each and every day.
Get After It
Exemplify passion and edge.
Show strong initiative.
Play to win.
Act With Focus
Manage time well.
Deliver on inputs.
Drive meaningful outcomes.
Grow Without Limits
Stay curious.
Challenge the status quo.
Practice candor.
Build The Team
Energize others.
Carry the culture.
Own your development.
Obsess Over Customers
Earn consumer trust.
Solve real problems.
Execute with empathy.
Commit To Service
Ask for help and help others.
Serve in our communities.
Be a force for good.
Thrive In Our Community
P4 Thrive is a company-wide initiative with four pillars aimed at staying connected with each other and giving back to our team and the communities in which we live and work.
P4 Moves
To Be Healthier
Through quarterly fitness challenges and a $125 monthly wellness stipend for the gym, house cleaning, grocery deliveries, and more, we encourage our team to focus on both physical and mental health. To emphasize our commitment to wellness, our team has flexible paid time off so we can recharge and return to work invigorated and inspired.
P4 Gives
To Serve Our Communities
P4 gives responds to the critical needs of our communities through large-scale social impact campaigns and quarterly opportunities to work with mission-aligned organizations, including Beds for Kids and The Green Chair Project. We also offer a dollar-for-dollar match on charitable donations up to $1,000 a year, so we can invest in the causes you care about.
P4 Reads
To Continue To Learn
When you have a group of smart, curious people, you’ve got to take advantage! P4 reads is a company-wide book club tackling one book a quarter. From novels to articles and podcasts, anything that sparks discussion and reflection is up for nomination.
P4 Hangs
To Stay Connected
The team has a high bar for excellence, but also a real interest in each other and making work fun. From happy hours and volunteering events to our daily battle rhythm that keeps us connected, we genuinely enjoy spending time with each other.
Our Leadership Team
Kenny Kline