Vice President, General Manager
The Opportunity
Pillar4 Media is seeking a Vice President, General Manager to join its fast-growing team.
As a member of senior leadership, you will be responsible for launching and scaling Pillar4’s next commercial vertical. The ideal candidate will have experience at a growth stage company. Additionally, candidates should have at least 5 years of professional experience in a business-oriented discipline.
Pillar4’s mission is to help people live their best days, starting with their best night’s sleep. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.
What You'll Be Doing
- Own a market vertical (one of our four pillars) and drive it to escape velocity by ensuring we have a strong understanding of what market leadership requires in its category
- Use the knowledge to create an effective, detailed operating plan to win market leadership through channels such as organic search and paid search
- Drive effective execution of the operating plan; create clarity and accountability for the team on how to execute this plan and win the market
- Own the P&L statement for the group, including all levers necessary to achieve strong results (client prospecting, partner deal terms, attribution, paid media analytics, organic, conversion, etc.); create and grow operating cash flow
- Build and elevate top partner relationships, creating close executive relationships so we have an unfair advantage through deep understanding of the clients’ business, attribution systems, people, and deals
- Recruit the team, provide outstanding leadership, and create a positive culture
What You Bring
- Ability to create effective partnerships and deals
- Understanding of organic search fundamentals, such as keyword research and competitive analytics
- Understanding of digital advertising channels, including media and funnel KPI definition and analytics and Google Ads and Bing platform expertise
- Experience working in ecommerce and managing user experience and conversion rate optimization
- Management of web design and development projects
- Empirical testing design and execution
- Reporting design and delivery
- Affiliate network and attribution experience
- Performance-based or customer acquisition business models
- Financial acumen, particularly understanding of the drivers of the P&L and an ability to manage those effectively
- Most importantly, we want you to have “business builder DNA” evidenced by a track record of leadership in building successful businesses
While we’re looking for some specific experiences and skill sets, nothing is more important than a strong can-do attitude, resilience in the face of change and uncertainty, and a passion for learning and creating.
Some of the things we’ll expect from you include:
- Persuasive communication skills as you would be the face of the brand
- Ability to build rapport, structure win-win deals, negotiate, and close
- Iterative, unstructured collaboration (i.e. open a spreadsheet and share your screen)
- Quick, scrappy analysis
- Risk appetite with perspective on both learning and financial objectives
- Strong creative and user experience interest and value-add
- An “own the P&L” mindset
- A “whatever it takes” commitment to the team
What We Look For
Openness to feedback and collaboration
You’ll be working closely with folks across different teams, so you’ll need to be open to the process and accepting of feedback and critique.
Strong communication skills
You’ll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
Alignment with Pillar4’s culture
We live by our values and expect our team to buy in.
- Act with focus
- Get after it
- Grow without limits
- Build the team
Entrepreneurial spirit
Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.
Why You Should Join Us
Results
Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
Stability
We are privately owned, have a holding period of ‘forever,’ and have significant cash to invest.
Exposure
You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
Market landscape
The $4 trillion health and wellness market is a highly relatable industry that is transforming. There’s no better time than now to be building a business in this space.
Career growth
There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
Learning
We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
Impact-focused
Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
Fun
The team has a high bar for excellence but also a real interest in each other and making work fun.
The Package
Who We Are
Launched in 2017, Pillar4 Media operates a portfolio of websites that help consumers live their best days, starting with their best night’s sleep. We aim to educate consumers about whole body health and wellness and help them make better, faster purchase decisions to improve their health.
We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:
- Mattress Advisor, launched in 2017
- Mattress Nerd, acquired in 2018
- Sleepopolis, acquired in 2020
- Mattress Clarity, acquired in 2020
- The Fit House, launched in 2021
- Garage Gym Reviews, acquired in 2021
- Partnerships with large media brands
Pillar4 has operations in Charlotte, Raleigh, NYC, and Austin with remote teammates stretching to Denver and Portland.
Pillar4 Media is part of the Three Ships family of digital businesses.
One Better Ventures (OBV) is an investor in Pillar4. OBV is a consumer-focused venture capital firm focused on creating sustainable businesses that do good in the world. OBV is led by the former management teams of Burt’s Bees and Seventh Generation.
All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.
Team: Digital Marketing
Location: Charlotte, NC