Staff Writer, Media Partnerships
The Opportunity
Pillar4 Media is seeking a Staff Writer, Media Partnerships to join its fast-growing team.
As a member of the Content + Brand team, you’ll work closely with senior leadership and other team members to write and edit the following:
- Dynamic reviews of popular at-home fitness equipment and products available on the market today
- Engaging copy for email and social channels
- SEO copy for web pages, interactives, digital ads, and other web components
You’ll work closely with our editorial and SEO teams to plan, edit, and create compelling content that’s engaging, informative, and optimized for different media partner sites in the health, wellness, and lifestyle space.
Pillar4’s mission is to help people live their best days, starting with their best night’s sleep. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.
What You'll Be Doing
- Understand and master different style guides to ensure all content you produce is aligned to the specific tone, voice, and editorial parameters of the given media partner.
- Write in-depth product reviews to be featured on our websites, other media sites, and social media. These will require you to convey all the ins and outs of fitness equipment in a voice that’s captivating, knowledgeable, and fun. They will also need to be long-form, comprehensive reviews averaging 2,000 words each.
- Collaborate with SEO, CRO, and revenue analysts to continuously optimize content for different channels and use cases. From inception to execution, your content will be the product of different voices, so you’ll need to be communicative, responsive, and detail-oriented throughout the process.
- Uphold our high standards for editorial excellence as well as SEO and CRO best practices. Each piece of content must be optimized, on brand, targeted to meet our marketing goals, and delivered on time.
- Post and format content in various CMS platforms using conversion rate optimization (CRO) and user experience (UX) best practices.
What You Bring
- 2-3 years of product writing experience
- Excellent written and verbal communication skills with an eye toward SEO optimization
- Experience working in common CMS platforms like WordPress
- Proven ability to juggle multiple projects at once and self-direct timelines
- Drive to quickly gain expertise on a subject matter that might be foreign to you
- Familiarity working in a challenging, fast-paced environment
- On-camera experience preferred, but not required
What We Look For
Openness to feedback and collaboration
You’ll be working closely with folks across different teams, so you’ll need to be open to the process and accepting of feedback and critique.
Strong communication skills
You’ll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
Alignment with Pillar4’s culture
We live by our values and expect our team to buy in.
- Act with focus
- Get after it
- Grow without limits
- Build the team
Entrepreneurial spirit
Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.
Why You Should Join Us
Results
Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
Stability
We are privately owned, have a holding period of ‘forever,’ and have significant cash to invest.
Exposure
You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
Market landscape
The $4 trillion health and wellness market is a highly relatable industry that is transforming. There’s no better time than now to be building a business in this space.
Career growth
There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
Learning
We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
Impact-focused
Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
Fun
The team has a high bar for excellence but also a real interest in each other and making work fun.
The Package
Who We Are
Launched in 2017, Pillar4 Media operates a portfolio of websites that help consumers live their best days, starting with their best night’s sleep. We aim to educate consumers about whole body health and wellness and help them make better, faster purchase decisions to improve their health.
We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:
- Mattress Advisor, launched in 2017
- Mattress Nerd, acquired in 2018
- Sleepopolis, acquired in 2020
- Mattress Clarity, acquired in 2020
- The Fit House, launched in 2021
- Garage Gym Reviews, acquired in 2021
- Partnerships with large media brands
Pillar4 has operations in Charlotte, Raleigh, NYC, and Austin with remote teammates stretching to Denver and Portland.
Pillar4 Media is part of the Three Ships family of digital businesses.
One Better Ventures (OBV) is an investor in Pillar4. OBV is a consumer-focused venture capital firm focused on creating sustainable businesses that do good in the world. OBV is led by the former management teams of Burt’s Bees and Seventh Generation.
All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.
Team: Content + Brand
Location: Charlotte, NC; Raleigh, NC